"Chances are you already have a reputation online, even if you don't want one. On Web sites across the Internet, people can find information about you.

You should be aware of your online reputation so you can protect it.

This is important for both kids and adults. Some colleges and employers check the Web to learn about

Image via Wikipedia

potential candidates, and because Web content is accessible to anybody who searches for it, information can be interpreted in ways you never intended.

And online content can surface even years after it's posted."