28 March 2011

How the Sunk Cost Fallacy Feeds FarmVille Addiction and Bad Purchases

"If FarmVille isn't all that great of a game, why do people play it?
FarmVilleImage via Wikipedia

It's the same reason people go on vacations they're not really looking forward to. The "sunk cost fallacy" is a strong, almost primordial thing, and it helps to understand it."

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