02 December 2016

'Bloomberg' Reporter Enlists Experts To Become An Instagram Influencer

These days, a strong social media presence can say a lot about your identity. Some do social media well — almost flawlessly — to the point where they can become influential enough to use their personal brand to make money. But what happens when a modest dad-type aspires for the allure that comes with having millions of followers? NPR's Ari Shapiro talks to Bloomberg reporter Max Chafkin about his month as an "Instagram influencer."

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